What is so special about gold?

Gold has several qualities that have made it exceptionally valuable throughout history. It is attractive in terms of color and brightness, durable to the point of practically indestructibility, very malleable and is usually found in nature in a comparatively pure form. This duplicity is an exclusive riddle of gold as a commodity. Gold can be something quantitative and tangible, like money, and at the same time it can embody something ephemeral, such as a feeling, even a series of feelings.

Therefore, part of the reason gold has always had value lies in the psychology and nature of human experience. Gold is much more valuable than any other metal, which means it will always have a use for it. Metal is so popular because it doesn't rust or tarnish and its color never fades. That's why gold is likely to remain valuable, no matter what happens in the market.